"IMAGINE THAT: HOW THE VISITOR HELPS VIEWERS SEE THEIR WAY FROM OUTRAGE TO ACTION": If "The Normal Heart" brought me to the edge of action (well, okay, to be fair to myself, I used to be active in the fight against AIDS), the 2007 feature film "The Visitor" was accompanied by a social action campaign that gave viewers a way to turn their emotions into action. I wrote a case study (PDF) of that campaign, for its co-sponsor Active Voice. The film is about the friendship that develops between a disillusioned economics professor and an undocumented immigrant -- and what happens when the latter is arrested and detained. What sounds like a possibly strident political film is actually a moving tale of friendship and commitment -- so artfully done, and such good entertainment, that you hardly know your sense of justice is being aroused until you're (silently, perhaps) yelling at the screen.
Sunday, May 8, 2011
WEEKEND ROUND-UP: FROM EMOTION TO ACTION
"IMAGINE THAT: HOW THE VISITOR HELPS VIEWERS SEE THEIR WAY FROM OUTRAGE TO ACTION": If "The Normal Heart" brought me to the edge of action (well, okay, to be fair to myself, I used to be active in the fight against AIDS), the 2007 feature film "The Visitor" was accompanied by a social action campaign that gave viewers a way to turn their emotions into action. I wrote a case study (PDF) of that campaign, for its co-sponsor Active Voice. The film is about the friendship that develops between a disillusioned economics professor and an undocumented immigrant -- and what happens when the latter is arrested and detained. What sounds like a possibly strident political film is actually a moving tale of friendship and commitment -- so artfully done, and such good entertainment, that you hardly know your sense of justice is being aroused until you're (silently, perhaps) yelling at the screen.
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