Monday, August 30, 2010


Mashable, the 92nd Street Y, and the United Nations Foundation are teaming up to sponsor The Social Good Summit. That's a half-day conference featuring some crazy smart people talking about how digital media can help fulfill the UN Millennium Development Goals, the organization's framework for creating a healthier, safer world free of extreme poverty.

A list of confirmed speakers can be found on this page, and it includes keynoter Ted Turner, UNAIDS Goodwill Ambassador Annie Lenox, Susan Smith Ellis of (RED) fame, Chris Hughes of Facebook and now Jumo, and a bunch of other folks. 

Tickets for the live event are $85, and can be purchased here. The event will also be streamed live online. 

This is not a storytelling event per se, but the idea of using stories for social change is so ubiquitous now that I'm confident the topic will come up! Many grassroots efforts (including the Obama campaign) are using a "narrative" approach to organizing that asks participants to tell three stories: the story of you (where you're coming from), the story of us (who is the team that has come together), and the story of now (what the team's objectives are). The idea is that people become more invested precisely because they are telling these stories together; everyone becomes part of a larger story. Digital media can facilitate just this kind of storytelling. I'll be writing about some of the narrative aspects of the Social Good Summit, but I hope you'll watch the webcast or attend the live event yourself, and contribute your thoughts.


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